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Whole Foods Stocks Up on Ethnic Hair Care

Beautiful Curls by Alaffia joins Whole Body roster and features shea butter.

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By: TOM BRANNA

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Enhance curls. Define ringlets. Hydrate locks and braids…with 12 new products formulated for adults and kids with textured hair. A new hair care line for all curl types now available in Whole Body at Whole Foods Markets, Beautiful Curls by Alaffia, is formulated specifically for waves, curls and kinky hair by fair trade and natural-beauty pioneer Alaffia, according to the company. The range features a Curl Activating Shea Butter System that moisturizes and nourishes medium to tight s...

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